Willis & Gambier reveals new branding and website

Willis & Gambier reveals new branding and website

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Willis & Gambier has revealed a brand new visible id, a supporting web site, and the whole overhaul of its product pictures.

The WG crew (which was acquired by Birlea final summer season) has been engaged on this advertising and marketing funding for the previous six months. The launch comes with a complete digital retailer help package deal.

Steve Armitage, WG design director, feedback: “We felt black and white was easy, timeless and signifies a brand new begin for the model. The font and general appear and feel is now a lot sharper and higher enhances our product evolution.

“This look is echoed within the design of the brand new web site too, and imagery. The brand new web site is way easier to make use of while that includes way more product element, which is being demanded by in the present day’s shopper, who’s turning into way more tech-savvy in a consistently evolving digital atmosphere. Analysis exhibits that buyers spend a major period of time researching on-line earlier than they even step into an actual retailer, so it was important that we invested in a web site which is way more reflective of the merchandise and appeals to the correct viewers.”

WG can also be making certain the brand new model and imagery will probably be straightforward for stockists to roll-out, as a brand new PIM (Product Info Administration) portal has been created for retailers with easy accessibility to imagery, logos, model tips and POS.

Steve provides: “Each product, each vary is being re-photographed with new styling, and optimised to make sure all the things is aligned with the brand new model – all of which at the moment are accessible to our retailers at a click on of a button although PIM.”

Jake and Joe Magill, joint MDs at Birlea, add: “It was an necessary step to speculate and present the WG model has modified and to look in direction of the long run. This can be a huge funding in WG however we really feel it’s important to help the roll-out of recent merchandise and the brand new look WG, widening its attraction and attracting a wealth of recent shoppers.”

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