Websites promote Canada’s barley, wheat crop quality

Websites promote Canada’s barley, wheat crop quality

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The Canadian Malting Barley Technical Centre has launched a brand new web site that enables home and worldwide customers of Canadian barley to be taught extra concerning the high quality of Canada’s new barley crop.

The web site, positioned at barleyharvest.ca, contains photographs, movies and updates on crop high quality.

It was developed to offer info usually offered via western Canadian crop excursions, which have been cancelled on account of COVID-19 restrictions.

“We needed to get just a little extra inventive this yr with methods to have interaction and talk with Canadian malting barley prospects,” stated CMBTC’s managing director, Peter Watts.

“This web site permits individuals to see photographs of the 2020 malting barley crop through the rising season and harvest, and to offer them with info on harvest progress, high quality and new varieties. We are going to proceed to replace the web site as we obtain new materials.”

Worldwide barley consumers depend on this kind of info to make buying plans, Watts stated.

CMBTC can also be growing a video to showcase the standard of this yr’s crop. The video is predicted to be launched later this fall.

In the meantime, Cereals Canada has confirmed that its annual abroad crop missions geared toward selling the Canadian wheat crop have been cancelled.

The crop missions allowed the Canadian wheat trade to attach with worldwide consumers and share details about this yr’s wheat harvest.

The missions, which usually included Canadian growers and representatives from provincial wheat commissions, in addition to wheat high quality and utilization consultants from Cereals Canada and the Canadian Worldwide Grains Institute, go to dozens of nations all over the world annually, concentrating on nations the place Canadian wheat is bought, processed and consumed.

The COVID-19 pandemic pressured the cancellation of this yr’s crop missions and prompted the trade to create an internet platform to share info.

A Calgary firm will create the brand new wheat platform to facilitate web-based occasions, movies and interactions with international wheat consumers.

The web platform is predicted to be operational earlier than the tip of November.

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