SMART has included Korean actor Park Website positioning-Joon to its rising slate of Korean endorsers following Hyun Bin and Son Ye-Jin because the telecommunications firm continues to experience the wave of recognition of Korean dramas and popular culture.

Park Website positioning-Joon, who rose to fame with dramas equivalent to Itaewon Class (2020), What’s Fallacious with Secretary Kim(2018), and Struggle for My Means (2017), is the most recent face of Good’s Giga Ok-Video pack which permits subscribers to have weeklong entry to streaming service Viu in addition to 1 GB information for the platform and a pair of GB open entry information for P99.

“Like the 2 different worldwide endorsers, Park Website positioning-Joon is widespread and properly liked by the Filipino viewers. He has turn into a family identify within the Philippines,” Alfredo S. Panlilio, Good President and CEO, PLDT Chief Income Officer, mentioned through the media launch on Oct. 28 through Fb.

Mr. Panlilio added that he has watched What’s Fallacious with Secretary Kim and “loved it very a lot.”

Other than getting Park Website positioning-Joon as its latest endorser, Good has additionally partnered with Viu, a Korean and Asian content-focused streaming service to offer Filipinos entry to among the “newest Korean dramas and reveals,” Helen Sou, chief enterprise officer for Asia at Viu, mentioned in the identical convention.

The talks concerning the partnership began in June when Good requested Viu if it might assist convey Park Website positioning-Joon into the Good fold. The contracts had been signed in August and the TVC (one in every of three campaigns which can function the actor) was filmed in September.

And since the earlier two endorsers — Hyun Bin and Son Ye-Jin — had been “phenomenal successes” for the corporate, in line with Mr. Panlilio, Good is eager on persevering with its Korean popular culture thrust, with Jane J. Basas, SVP and head of shopper wi-fi enterprise at Good, saying “Good Ok-Life is right here to remain.” Ok-Life is the overarching program the place Good introduces Korean popular culture content material together with the web run of the Korean Movie Competition and a number of other Ok-Pop concert events.

Not like the 2 earlier TVCs with Mr. Hyun and Ms. Son which had been described as “very company” within the remedy, Ms. Basas mentioned they tried a special tack with Mr. Park’s business the place they “performed up together with his enjoyable aspect and to play up his romantic persona.”

Mr. Hyun was the face of the Easy, Good ako marketing campaign highlighting the corporate’s efforts to make entry to know-how easy, whereas Ms. Son turned the face of Good Signature, the corporate’s postpaid line.

The primary TVC reveals a lady heartbroken after her boyfriend broke up together with her on their anniversary when Mr. Park reveals up and tells her, “Ok lang ‘yan,” (it’s okay), and helps the lady recuperate from heartbreak by watching Korean dramas.

Ms. Basas added that Mr. Park’s two different TVCs could also be launched in a couple of weeks. — Z.B. Chua