Pure well being and wonder model Neal’s Yard Treatments has launched a direct-to-consumer web site powered The Hut Group’s tech companies arm.
The launch of Neal’s Yard Treatments’ new UK website comes after it partnered with the Manchester e-commerce large’s Ingenuity enterprise earlier this 12 months.
Neal’s Yard stated the launch was “instrumental” to its ‘digital first’ technique.
Chief working officer Stephen Tobitt stated: “We’re delighted to be becoming a member of forces with THG Ingenuity to launch our new D2C website within the UK – with their confirmed document of driving sturdy development by way of their platform, along with the eagerness and vitality of our in-house group, we consider this can be a actual step ahead for our model.
“We all know that our loyal and passionate prospects love buying with us on-line, and partnering with THG Ingenuity offers us the chance to maintain enhancing the service we provide, introducing new performance and companies – and crucially, to have the ability to attain extra shoppers, each right here within the UK, and additional afield.”
John Gallemore, chief govt of THG Ingenuity, stated it was “an thrilling growth for each corporations”.
“At this time’s web site launch creates a strong on-line presence that may assist take their iconic model direct to shoppers throughout the UK and, over the approaching months, we stay up for serving to them develop their geographic footprint to fulfill the worldwide demand for his or her premium vary of merchandise.”