Google Says Changing Web Layout Can Affect Rankings

Google Says Changing Web Layout Can Affect Rankings

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Somebody requested John Mueller on a Google Workplace Hours hangout if simply altering an online design structure can have an effect on rankings. Mueller answered straight away and with none ambiguity. He mentioned sure, it may have an effect on rankings.

What would possibly make that reply shocking to some is that the content material and URL construction remained the identical. However an online design structure comes with issues that may influence on-page rating components.

Mueller’s rationalization of why altering the online design structure may influence search rankings is sensible and is one thing to contemplate earlier than making any adjustments to how a web site seems.

That is the query that was requested:

“I not too long ago modified the structure feel and appear of my weblog and moved away from WordPress. And now utilizing Hugo static web site generator for publishing my posts.

Does the change in structure influence my rating and search outcomes?

On a facet be aware, there’s no change within the content material and the URL construction. It’s nonetheless the identical as earlier than.”


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Ordinarily the final reply can be that no, it doesn’t make a distinction. However really there are essential components associated to a brand new internet structure that should be thought of.

That is what Mueller mentioned:

“Altering the structure of your pages can have an effect on your search outcomes.

That is one thing that some folks work on actively as properly with reference to on-page search engine marketing.

So issues like determining learn how to use titles correctly on a web page, learn how to do inner linking correctly, learn how to present extra context for the article itself.

All of this may undoubtedly have an effect on search engine marketing.”

Most internet layouts, out of the field, will should be up to date to make it’s the way you need it to be. Even an online structure that’s labeled as “search engine marketing pleasant” goes to wish updates to the CSS and the how numerous HTML parts are styled and used.


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For instance it is vitally widespread for internet templates to make use of heading parts for styling side-bar navigational parts.

John Mueller continued his reply:

“So simply because the… type of the first content material just like the weblog posts that you’ve got and the URLs themselves don’t change doesn’t imply that there’s nothing else round all of that, that serps received’t have the ability to decide up on.

It may well undoubtedly have an effect on search engine marketing. And it may be a great factor, it may be a foul factor.

So it’s not that you could keep away from making these adjustments however somewhat whenever you make these adjustments be certain to double examine that you simply’re type of doing the whole lot rather well.”

That’s good recommendation. Updating an online design is usually a scary factor. I’ve accomplished it and never misplaced rankings. Which may be as a result of I stripped away what I assumed was superfluous bells and whistles, added templated structured information that auto-fills and many others. with a view to make the template behave like I would like it to behave.

I don’t suppose I’ve ever met a template that didn’t have to have each icon and navigational picture optimized for measurement and colour. Making an online structure extra intuitive looks as if one thing that each template wants enchancment on.

Updating an online design structure might be very very similar to beginning yet again. In my expertise it’s helpful to turn into acquainted with the stylesheets and the underlying code so that you could formulate a plan of what you wish to take away, what you’ll maintain and what must be modified.


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Watch John Mueller reply the query right here:

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