STOCKHOLM (Reuters) – Amazon.com Inc on Wednesday opened up its Swedish web site, providing prospects greater than 150 million merchandise throughout 30 classes, marking its first entry within the Nordics.

Swedish prospects might already store on Amazon by means of its web sites in different European international locations reminiscent of Germany, and get their purchases shipped in, however this usually meant paying excessive supply prices.

The brand new web site, amazon.se, may even provide tens of hundreds of merchandise from Swedish companies, stated Alex Ootes, vp for EU Growth at Amazon.

Orders over 229 crowns and transport from Amazon’s distribution middle could be delivered freed from cost, the corporate stated.

Most deliveries could be made by postal firm Postnord and buyers may even have the choice of precedence transport, with packages delivered inside two days.

Amazon’s arrival in Sweden has been talked about for years and could possibly be a problem to retailers.

Shares of funds DIY and homewares retailer Clas Ohlson, trend specialist Boozt AB, and e-books vendor Storytel had edged decrease in early August when Amazon had first disclosed right here its intention to launch in Sweden.

This month, Amazon launched a 91-megawatt energy venture in Sweden to assist Amazon Internet Providers knowledge centres and increasing its retail enterprise, and is anticipated to ship 280,000-megawatt hours of unpolluted power a 12 months for the Swedish grid.